Authors Get Ahead with Book Trailers
- Self Publishing US
- 2 days ago
- 2 min read
Short Videos Used as an Introduction for Readers and More
by Michael Heath
Have you ever gotten excited about a movie after seeing a trailer? We all have. Those short promotional montages are intended to pique moviegoers’ interest so they will tell their friends and return to the theater.
While studios have been successfully using this marketing tool for a hundred years, only recently both fiction and nonfiction writers have been creating their own ‘buzz” using the same technique.
What Is a Book Trailer?
Book trailers are very similar to their movie counterparts in that they are short videos providing a glimpse of the creative product. The length of these cinematic clips are typically thirty to sixty seconds and often less when intended for social media. Due to their short length, presentation is limited and straightforward. For fiction, trailers touch on main characters, conflict, and thematic elements rather than plot while nonfiction visuals briefly introduce problem and solution instead of providing a summary.
How Cinematic Clips Help Book Writers
Moving images, still pictures, narration, sounds, and music can all be used in book videos to create a mood that tantalizes viewers. These capabilities exceed what print pictures and text can do, making this expressive tool an efficient and effective way to reach people. Following are examples where this form of moving media can be directed:
Potential readers
Book buyers and librarians
Social media
Book reviewers
Press and broadcasters
Schools and higher education
Organizations
Putting the Book Trailer to Work: An Example
To illustrate how effectively a short cinematic clip can introduce readers to a complex subject, we are happy to share an example of a book trailer created by SelfpublishingUS.
Watch how this 60-second video book trailer generates intrigue without revealing the entire plot or argument:
In TIME – How The Calendar Grew Corrupt Over Time, author Vincenzo A. Pannullo Jr. dives into the fascinating and often overlooked evolution of our modern dating systems.
Marketing Your Book with a Book Trailer
Most any author wanting to reach readers should consider having a book trailer created. Not only do book trailers give authors easier access to the reading world but shows they are invested in their work.
Ready to promote your book with a professional trailer?
Explore our book trailer services or contact Vince or Jacki to start your project today.
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